Latin Sparks

I joined the Latin Sparks project to refine and extend the existing visual identity for a cultural festival in Ottawa celebrating Latin music, dance, and community. Working within the established creative direction, my role focused on strengthening the cohesion and usability of the identity across a wide range of promotional materials.

I developed clearer rules around colour, typography, and layout, helping to unify the look and ensure it remained vibrant and welcoming while staying practical for real-world application. The emphasis was on treating the identity as a flexible visual system, allowing it to be applied consistently across print and digital touchpoints and easily extended for future events and programming.

The result was a more structured and adaptable brand system that supported ongoing festival communications while preserving the energy and character of the original concept.