Play ‘N’ Learn Catalogue

I worked with the New Zealand-based Play ‘n’ Learn wholesaler on the design and ongoing maintenance of their monthly product catalogue. The project involved regular updates to reflect new products, seasonal ranges, and inventory changes while maintaining a consistent and easy-to-navigate layout.

Because the catalogue was updated frequently, I developed a clear and flexible layout system that allowed new products and descriptions to be added efficiently without reworking the entire document each time. This included establishing consistent grids, typographic hierarchy, product layouts, and image treatments so each edition felt familiar and well organised.

By approaching the catalogue as a repeatable system rather than a one-off design, the final result supported efficient updates while maintaining visual consistency and clarity across multiple editions.