The Cloakroom Standard

I designed The Cloakroom Standard over several years for Australian menswear brand The Cloakroom, developing an editorial publication aimed at a discerning, high-net-worth audience. The magazine combined tailored menswear insights with broader lifestyle content, positioning the brand as an authority rather than a traditional retailer.

Alongside the visual design, I played a central role in shaping the publication as a complete editorial system. This included developing the content plan, writing and editing articles, commissioning and organising photoshoots, overseeing image selection and post-production, and managing advertising placements within the publication. The editorial structure, layout logic, and tone were designed to work together, allowing the magazine to evolve across multiple issues while remaining consistent in voice and presentation.

The publication also supported paid advertising, which I sourced and integrated into the editorial framework in a way that maintained the premium feel of the magazine. The Cloakroom Standard became a key long-term marketing asset, helping establish The Cloakroom as one of Australia’s premier menswear retailers and reinforcing credibility through considered editorial storytelling.