Raine

I developed the branding guidelines for Raine, a Melbourne-based electric scooter brand at an early stage of its business development. The project focused on defining a clear, contemporary visual identity that could support a future-facing mobility brand across digital, marketing, and product-related applications.

My role involved establishing the core elements of the brand system, including colour palette, typography, logo usage, and overall visual direction. The guidelines were designed to be practical and scalable, giving the team a clear framework they could apply consistently as the brand evolved.

Although the project did not progress beyond the funding stage, the work provided a strong foundation for a cohesive and flexible identity and remains a good example of early-stage system thinking and brand definition.