Pendant Publishing produced a quarterly magazine for menswear brand The Cloakroom. The publication combined fashion news and information about the world of tailored menswear with lifestyle content. The Standard appealed to the The Cloakroom’s clientele of high-net-worth discerning male consumers willing to pay a premium for quality products.

The Standard was a resounding marketing success, helping establish The Cloakroom as Brisbane’s premier menswear retailer.